harry hudson jaden smith
Highsnobiety / Bryan Luna

Cowboy culture seems to be taking over the planet and to be perfectly honest, there’s no point in resisting this form of southern charm and hospitality. Los Angeles-based singer-songwriter Harry Hudson has been riding this wave since the beginning with his Americana inspired music that intertwines folk and rock. Earlier this year, Highsnobiety interviewed the budding artist about his rise to fame through Snapchat, growing up with the Kardashians, and all of many chapters within his 25-year-old life.

Today, we’re premiering the Tom Vatterott-directed visual for his latest single “Whenimma.” Hudson describes the video as an extension of his short film Can Cowboys Cry (which also stars Jaden Smith) that “gives the audience a new perspective of the world” he created within his Yesterday’s Tomorrow Night album. He adds, “It has nostalgic feels of a more simple time where life and love are free from the boundaries of growing up.”

Next month, Hudson will embark on his first ever headlining tour in North America. Scroll through the full list of dates here and watch the narrative for his video unfold below.

For more of our premieres, check out Magic Potion’s new single “Foamy Lace” right here.

Words by Sydney Gore
Features Editor

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