Today marks the 146th birthday of Levi’s iconic 501 jeans. To celebrate the occasion, the brand has joined forces with Heron Preston on a special capsule. Consisting of two variations of the 501, the jeans pull inspiration from today’s fast-paced digital age.
With one style for men and another for women, Preston’s men’s 501s take two different pairs of 501 jeans to create distinctive front and back panels. The front features black and white tie-dye with classic faded indigo wash on the back and a flattened Red Tab attached to a reversed back pocket.
The women’s 501s boast a hand-dyed orange tint on the front — a nod to the designer’s consistent use of orange — with faded indigo on the back. The 501s are also detailed with distressing, graphic prints, and open side seams secured by orange back darts. Like the men’s, the jeans also feature a flattened Red Tab attached to a reversed back pocket.
Both versions incorporate a special edition Heron Preston orange label on the front waistband, a Levi’s Batwing logo tab sewed into the outseam, and an orange screen print underneath the back patch.
“You can see the strength of the 501 jean — how absolutely iconic it is in its design when, after we chopped it up, colored it, and twisted it, it’s still unmistakably the 501 jean,” says Preston.
The image gallery at the top showcases Preston’s 501 jeans as modeled by the designer himself and Hailey Bieber. Only 501 pairs of each design are available from today at select Levi’s stores worldwide.