For more than a decade, Highsnobiety has operated at the vanguard of global fashion and youth culture. What started as a bedroom blog in 2005 has blossomed into a genuinely global operation, with outposts in Berlin, New York, London, Los Angeles, Hong Kong, and Tokyo.
This month, we’re embarking on the next stage of the journey by releasing our very first in-house merchandise line. To celebrate our international and cross-cultural heritage, the inaugural release is a T-shirt drop that pays tribute to the six cities we call home.
Arriving in white with Mirko Borsche’s logo from our 2018 redesign on the breast, each of the six “City Series” tees features a back motif related to the Highsnobiety city in question.
Hong Kong gets a fortune cat and NYC is repped by the Statue of Liberty. For LA, there’s a Baywatch-style float, London has a telephone box, Berlin a pretzel (we know it’s not currywurst, but you can’t deny it’s more aesthetically appealing) and Tokyo a bonsai tree.
- Photographer: Ahmed Chreidy
- Producer: Rochelle Bambury
- Creative Direction: Herbert Hofmann
- Stylist: Laura-Maria Wulff
- HMU: Susanna Jonas
- Graphics: Nikita Seltsov
- Director: Louie McPherson
- Videographer: Samuel Tatchev
