We recently teamed up with UK-based e-boutique and creative platform EJDER, as well as Parisian store M+RC NOIR, on a pop-up store during London Collections: Men. Taking the traditional concept of retail and flipping it on its head, both EJDER and M+RC NOIR are rising players in the fashion game. The annual brick-and-mortar pop-up store was located on London's South Molton Street, and featured wares from the likes of 3.Paradis, No Days Off Paris, KTZ and MORT Paris.
A massive success, attendees included Wiz Khalifa, Ian Connor and Virgil Abloh, who all showed up in support. A party celebrating the event was held at The Drury Club, and included performances from Danny Seth, Shy-FX, Rage and OG Horse. We captured the vibe of the event in a video recap.
Production: Santiago Arbelaez Music: Wizard