With outrageously star-studded marketing that leveraged some of the most-followed names on social media (the campaign's stars boast a combined Instagram following of 50 million) and one of the most popular luxury houses in the game, H&M x Balmain will surely go down as one of - if not the - biggest collections of the year, even if it was not so favored amongst Highsnobiety's editorial team.
Given that it caused mayhem upon release, it's hardly surprising that many enterprising shoppers have chosen to flip their purchases for a quick buck (or hundred). Or, perhaps more likely, that was their plan all along.
This embroidered sequin jacket - worn by Gigi Hadid in the collection's campaign - sold for $5,000 on eBay, an almost 10x markup from its retail price of $549. Similarly gaudy pieces from Balmain's mainline - which are made in Europe to extravagantly high standards - go for between $2,000 and $8,000 over at Net-a-Porter.
Meanwhile, Hadid's leather biker is nearly quadruple its original price at $2,000, the collection's pink beaded dress is $1,500, up from $499 and this black velvet number (again, heavily beaded and embroidered) is over double its retail of $549, having just sold for $1,199.
Admittedly, most of the madness is confined to the women's part of the collection, but that hasn't stopped the menswear collection getting the sort of response normally reserved for Supreme sneaker drops.
The line's embroidered velvet jacket is selling for $1,550 at the time of writing - and with 19 bids at that. It cost $649 at retail - which is still pretty astronomical for H&M. A similarly ostentatious embellished leather jacket is at $1,499 with two bids. You can get the real deal - although without the gaudy decorations - for a bit over $3,000.
At the lower end of the spectrum, these white biker jeans - a head-turning combo if ever there was one - are currently over double their retail price at $215, and the collection's branded hoody was snapped up for $250 - five times its original $49 price tag.
It just goes to show the lengths people are willing to go to in order to buy into the hype - or the glitzy lifestyle - associated with Balmain's (in theory) affordably-priced collection. If people are willing to shell out way over a garment's retail value to buy into the hype - regardless of the level of quality involved - then who are we to judge?