Last week, reports of protests inside and outside H&M stores in South Africa emerged following the company's highly controversial ad. Now, The New York Times reports that H&M has temporarily closed some of its outlets across the country.

Videos and photos on social media showed people protesting by destroying mannequins and racks of clothing inside various stores, as well as large groups protesting in malls across several cities.

The Swedish fast-fashion giant has since issued an apology, however, it has seemingly failed to quell the outrage.

Demonstrations were reported at shopping centers in Cape Town and Pretoria, as well as at several locations in and around Johannesburg. In an emailed statement to The New York Times, H&M confirmed that it would be closing its stores “out of concern for the safety of our employees and customers.”

Social media was divided when it came to the protests, with some praising them and others arguing that the destruction was counterproductive and went against the discussions that should be happening in the wake of the ad.

To read more about the demonstrations, head over to The New York Times for the full report. Find H&M's apology below.

In further news on the subject, the mother of the child that appeared in the H&M ad responded to the criticism, which you can read about here.

What To Read Next

  • Image on Highsnobiety

    VanMoof’s Latest Ride Is E-Biking At Its Purest

    Culture
  • Image on Highsnobiety

    The New Balance 9060 Gets Fall Ready With Its Second Iteration

    Sneakers
  • Image on Highsnobiety

    Balenciaga's Wild Denim Pants-Top Is Here

    Style
  • Image on Highsnobiety

    Nike, Are These Diet AMBUSH Dunks?

    Sneakers
  • Image on Highsnobiety

    It’s True — Martha Stewart Wants Pete Davidson...on Her Podcast

    Culture
  • Image on Highsnobiety

    Onda Is Leading a Creative Invasion

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.