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H&M’s new SS18 campaign video features a star-studded cast including the likes of Winona Ryder and Elizabeth Olsen alongside models Anna Ewers, Imaan Hammam, Andreea Diaconu, and Naomi Shimada. The overarching theme of the campaign is to celebrate female empowerment and solidarity.

The short video, which can be viewed above, is a colorful, music-filled experience set in the streets of Buenos Aires that follows a series of women dancing through the city.

It comes as a pleasant, yet unsurprising, change of pace for the fast fashion giant who came under fire recently when it was revealed that it filed a legal suit against graffiti artist Jason Williams. Williams alleged that his artwork was featured in a campaign without his permission or knowledge.

Earlier in the year, H&M was boycotted for an image that sparked accusations of racism.

H&M’s spring collection drops in store and online March 22.

Check out the video above and then let us know your thoughts on whether H&M can repair its image in the comments.

In other news, Uniqlo’s latest collection pays homage to Japan’s iconic ramen spots. Check it out here.

  • Photography: H&M
Footwear Staff Writer

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