Throughout the entirety of 2017, Gucci and Balenciaga jostled for positioning atop the hottest fashion brands list. Now, Business of Fashion, with the help of global fashion search platform Lyst, has revealed its final standings for 2017.
BoF in turn notes that Balenciaga was especially popular during the second half of the year, but in total, Gucci came out on top as the world's hottest fashion brand. Furthermore, four out of the five top-selling products of 2017 were Gucci. Balenciaga's Speed Trainer was the other to join the selection.
Business of Fashion also points out that Georgian designer Demna Gvsalia’s influence on 2017 was undeniable, as Balenciaga and Vetements came in at number two and number three respectively. Searches for Balenciaga reportedly increased 50% throughout the course of the year.
See below for BoF's list of 2017's hottest brands, as well as the top products of the year. Following, visit their website for a thorough breakdown.
Hottest Brands of 2017
1. Gucci 2. Balenciaga 3. Vetements 4. Valentino 5. OFF-WHITE 6. Givenchy 7. Moncler 8. Stone Island 9. Balmain 10. YEEZY
Top Products of 2017
1. Gucci GG Blooms Supreme Sandal 2. Balenciaga Speed Trainer 3. Gucci GG Logo Belt 4. Gucci Ace 5. Gucci Logo T-Shirt 6. Givenchy Logo Slide 7. Balenciaga Campaign Logo T-Shirt 8. Isabel Marant Lexing Boots 9. Acne Studios Lab Denim Jacket 10. Moncler Maya Quilted Jacket