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Shopify‘s OPEN series, a forum for industry leaders to share their expertise with curious entrepreneurs, welcomed adidas’s Global Director of Entertainment and Influencer Marketing, Jon Wexler, to the stage, where discussion was placed around the significance of the Stan Smith. He alludes to the fact that, even though the silhouette has always had a universal appeal, more than ever are fashion circles beginning to embrace the model.

Having received cosigns from the likes of A$AP Rocky and Phoebe Philo, the Stan Smith has been noted for its ability to circumvent traditional sale verticals. By introducing personalized versions of the shoe, adidas was able to find an emotional attachment between consumers and celebrities.

Watch the video above and check out what the Stan Smith looks like with a platform sole.

Staff Writer