Brand: ICECREAM Made in Italy
Models: Diamond and Dollar sneaker, and Velour Slip-Ons
Key Features: The sneaker boasts a Bottalato leather construction, leather laces, a Vero Cuoio sneaker sole and embroidered graphics. The Velour Slip-Ons don the signature Diamond and Dollar all-over print and the ICECREAM drip logo.
Release Date: September 15
Price: $350 for sneakers, $250 for slides
Buy: BBC ICECREAM NYC Flagship and online
Editor’s Notes: Back in 2016, Pharrell Williams bought back Billionaire Boys Club and ICECREAM, the two streetwear brands that he had founded, after taking a brief departure from overseeing the labels’ creative direction.
Now, with Pharrell Williams back at the helm, ICECREAM has just unveiled a new luxury line with ICECREAM Made in Italy.
Encompassing a range of elevated footwear, clothing, accessories and more, with the items meticulously crafted in Marche, Italy, and apparel made in the United States — design direction is provided by Matthew Chevallard of Del Toro Shoes.
This first drop focuses on footwear, while a range of apparel and accessories will follow, consisting of tees, hoodies, socks, skate decks, money trays, a statement 18k Vermeil Gold ICECREAM drip logo charm necklace and many more. The designs essentially incorporate OG ICECREAM graphics that are implemented across premium materials such as suede and bottalato leather, all carefully handmade using traditional techniques.
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