After H&M brought luxury labels to the masses with its Versace, Alexander Wang and Balmain collaborations, the budget furniture giant appears to be going down a similarly innovative route by teaming up with British menswear designer, Katie Eary.
Dubbed "Giltig," the range consists of dinnerware, furniture and textiles featuring the sort of vibrantly maximilastic prints that Eary is so well known for.
Presented in an assortment of incredibly loud colors, houseware is covered with colorful fish and cats, cushion covers comes splattered with eyeballs and brains, and a cooking apron features bloodied vampire teeth. All in all, it feels like an LSD trip in an interiors store.
Set to be the first of a series of collaborations with fashion designers, Giltig will be available in IKEA stores this month, but be quick as it's all limited.
Check out our visit to Katie Eary's home and familiarize yourself further with the designer.