IKEA‘s iconic blue FRAKTA bag has taken the fashion world by storm in recent months and years, as a number of designers and brands have created custom pieces out of the large shopping bag. Now IKEA presents a new rainbow iteration of the bag in celebration of Pride Month.
Retailing for $3.99, the limited edition KVANTING shopping bag will be available in the US beginning June 1. All proceeds from the bag will be given to the Human Rights Campaign Foundation for programs that support LGBT+ children, youth, and families. IKEA points out that the Human Rights Campaign Foundation is the educational branch of the United States’ largest civil rights organization working towards equality for lesbian, gay, bisexual, transgender, and queer people.
“We are excited to partner with the Human Rights Campaign Foundation for Pride Month,” says Rafael Fantauzzi, IKEA U.S. Diversity & Inclusion Manager. “At IKEA, our culture is centered on the value of togetherness. We believe equality is a fundamental human right and that all homes are created equal. We know everyone deserves a home you absolutely love and a workplace where you can be yourself. To further show our commitment to equality and LGBT+ inclusion, on June 1, our co-workers will hoist the Pride Rainbow flag at all IKEA locations.”
With Pride Month reserved for June, IKEA joins a number of the world’s top brands to celebrate the occasion with a limited edition release.
Feast your eyes on the IKEA x Virgil Abloh collab below.