Getty Images / Sam Mellish

As restaurants and galleries scramble to make themselves more “Instagram-worthy,” residents of London’s picturesque Notting Hill are bemoaning the attention. Locals are less than impressed with the scourge of Instagram “influencers” spending hours on their doorsteps, posing for the ‘gram.

One such resident told the Standard UK that “At first it was sweet but it’s just getting crazier.” Insta-tourists are a relatively new phenomenon. The same resident said that “on weekends there will be at least four groups taking pictures at the same time. It’s weird — it didn’t used to happen.”

Romana Zimányiová, who has some 95,000 followers, explained to the Standard, “Houses there highlight whatever you wear.” And Instagrammers aren’t just stopping by for a quick picture. According to residents, they’re flocking to aesthetic doorsteps in groups of four and five, armed with changes of clothes and make-up.

With spring around the corner, influencers are out in full force, and this tree, in particular, is already getting a workout.

Weekend Staff Writer

Isabelle is an Australian writer based in Berlin.

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