instagram likes testing roll out
Getty Images / Anadolu Agency

Earlier this year Instagram began testing a new feature that would hide users’ public like count on videos and images. At first the test only took place in Canada but now it’s now being rolled out to six other countries.

Ireland, Italy, Japan, Brazil, New Zealand, and Australia are the countries Instagram is targeting, with the tests starting today. While users in those countries will still see how much love their individual posts are getting, the number count will be hidden from the public.

Instagram says the move is “because [it wants] your followers to focus on the photos and videos you share, not how many likes they get.” Ideally this would lessen social peer pressure on the site, especially considering studies have found that Instagram in particular can have adverse affects on mental health.

It’s not yet known whether these tests will be implemented in America, too. Updates to follow.

On this week’s episode of The Dropcast, we are joined by certified organic style god Danny Bowien, founder of Mission Chinese. The celeb chef breaks down the similarities between running a restaurant and running a clothing brand, and even offers some solid business advice any entrepreneur can learn from.

Senior News Editor