Call it the extreme glamorization of youth, or something about apples not falling far from the tree, but folks sure are parading their kids around fashion week for clout these days. Is this an insight into the next, next, generation of street style or an exercise in privilege and what happens when the children of big name stylists get Instagram? Probably both.
Ivan Zinko (@TheGoldenFly) has been snapped in London and Paris wearing Vetements, Balenciaga and Louis Vuitton. He pairs these high-end brands with some as-yet unreleased items from DUO, his childrenswear line (available at Harrod's in December) made in collaboration with his mom, Ukrainian fashion designer Natasha Zinko. Not a bad start for 10 years old. When he's not at his favorite stores Selfridges, Brown's and Dover Street Market, he's making it rain with the Supreme money gun.
A fashion show regular, Ivan is already well-versed in the latest trends on and off the runway, having a penchant for clunky dad shoes and an admiration for Virgil Abloh, "I liked the Off White SS18 Runway Show. I thought it was magical. The antique atmosphere of the beautiful building mixed with the modern edgy clothes really exposed the time gaps between the inspirations of the collection," he tells us via email as his mom supervises.
Ivan, who's still growing into his oversized garms (there's longevity in his style choices), also told us that Luka Sabbat is his style icon. He is looking forward to copping the Off-White x Nike Chuck Taylors as soon as possible.
As fashion becomes more and more democratic, the trend for social media fashion kids is reverberating globally. In Seoul, we witnessed an abundance of steezy pre-schoolers wearing Doc Martens, leather jackets and Supreme accessories with finesse, and who's surprised? In a social media climate that pivots around i) youth and ii) the flex, an emergence of super-young social media stars (and their covetable wardrobes) is inevitable, and a certified bait for likes. The youths of #superfashionkids are generating awe, envy and some warranted psychological concern about the effects of a 6-year-old commanding an audience of 332K, like yung Coco (see below) from Tokyo.
Are these the post-Gen Zs street style stars of tomorrow or is this just a thing that kids with cashflow for size 2 YEEZYs can do to kill time until puberty kicks in? The industry seems more than ready to welcome in a new age of customer, as the market is already being created by using many pre-teens (albeit very famous ones) in campaigns i.e. Millie Bobbie Brown for Calvin Klein's By Appointment range. Perhaps the most indicative of the trend is the success of Gully Guy Leo, whose icy tracksuit rotation has propelled him to the unsanctioned king of street style insta-teens.
Fast forward a decade or so and the social media landscape as we know it will probably have changed so much that #kidzootd (it's a disconcerting feed) could all be totally irrelevant. On the other hand, for anyone with a birthday after the year 2000, smartphones and social media are as ubiquitous as gravity and the sovereignty of these spaces will belong not to those who have adapted to the internet, but to those who were born in it.
Check out our interview with Gully Guy Leo here.