j cole puma endorsement contract Jay Z big sean j. cole
Getty Images / Kevin Mazur/WireImage

PUMA looks to have signed J. Cole to its roster of influencers and celebrity endorsers. At least that’s according to a picture tweeted by longtime PUMA ambassador and the fastest man on earth, Usain Bolt.

The Tweet, which you can check out below, shows Usain Bolt alongside fellow PUMA ambassadors Cara Delevigne, Adriana Lima, and Formula 1’s Max Verstappen. And, in the middle, is none other than the “Middle Child” rapper. Bolt also captioned his tweet “Puma Family,” further suggesting that J. Cole was now officially signed to the German sportswear brand.

In the run up to Usain Bolt’s tweet, PUMA’s senior marketing manager Clyde “Sneakerbox Clyde” Edwards teased J. Cole’s involvement by tweeting “The ROC is in the building.” ROC most likely refers to JAY-Z’s Roc Nation label, which coincidentally, is where Cole is currently signed.

The rapper also previously wore a pair of PUMA sneakers during his NBA All-Star Game halftime show in February.

While it seems highly likely that J. Cole has, in fact, signed with PUMA, nothing official has been announced by either the rapper’s camp nor PUMA itself. If true, J. Cole would be joining the likes of Big Sean and JAY-Z at PUMA.

For a deeper dive into Puma, watch the video below.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

Bean-eating content machine!