Tune in and turn up

Coinciding with the release of his first studio album, SYRE, which dropped today and boasts collaborators like A$AP Rocky and Raury on the 17-track affair, Jaden Smith follows up with some striking visuals for the standout track, “Icon.”

Eschewing any over-the-top Hollywood theatrics in favor of a performance-based interpretation – with Smith donning Mr. T-esque gold chains and a grill in front of a Tesla Model X and a magic hour sky – listeners might also catch a “Highsnob” reference as it relates to his appearance on the latest cover of Highsnobiety Magazine.

To read Jaden’s thought process involving the creation of SYRE, be sure to read the editorial profile in full here.

Words by Alec Banks
Features Editor

Alec Banks is a Los Angeles-based long-form writer with over a decade of experience covering fashion, music, sports, and culture.

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