Brand: Mine77 by Jake Burton
Season: Winter 2018
Key Pieces: Each silhouette is a must-have for snowboarders, but the notable standouts are the all-over printed shell jacket, bandana-printed hoodie, Bib pants, ADL corduroy pants, snow goggles and the rawhide backpack.
Editor’s Notes: American snowboarder and founder of Burton Snowboards, Jake Burton, has unveiled Mine77, a new lineup of outerwear, apparel, bags, accessories and more, created and tested by Jake Burton himself.
As one of the pioneers for turning snowboarding into a world-class sport, the new collection is a creative outlet for the Burton Snowboards founder, where he is able to determine the key essentials for a snowboarder.
The inaugural range includes 17 different styles, spanning from highly technical outerwear and layering pieces to street-friendly hoodies, pants and a rawhide backpack. Availability for the collection will be extremely limited and sold via Burton’s online shop and one store location only, Burton’s Burlington, Vermont flagship at the company’s global headquarters.
In a press release, Jake Burton explained, “With Mine77, I’m not trying to please anybody but the rider… Through Mine77, I can test all my ideas and see if they stick. If Burton decides to put a style in a future line that originated out of Mine77, I’ll consider it a huge victory.”
For more details and availability, peep the introductory video below and head on over to Burton’s website now.
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