As 2017 comes to a close, JAY-Z is gearing up to drop another visual delight for his Grammy-nominated album 4:44. We’ve gotten several short films and extended commentary for songs like “The Story of O.J.,” “Bam,” “Moonlight,” and “Marcy Me,” which are currently available on YouTube. Now it’s time for the controversial single “Family Feud” to be in the spotlight.
Earlier today, TIDAL released a teaser of JAY-Z’s upcoming video on Twitter. The 34-second teaser has already captured everyone’s attention as we see the Carters on opposite sides of a confessional cabinet facing personal issues head on inside a church, and a scene of infidelity which ends in a presumably fatal finale that paints a larger picture.
The Carters seem to be holding nothing back as they continue to shed light on their previous relationship woes. The full video drops Friday (Dec. 29) on TIDAL, which is currently promoting a free preview membership for the holidays that solely requires your email to sign up. Hopefully the video will bring in more subscribers and help with their financial problems.
In other music news, find out why Black Thought thinks he created mumble rap.