It won't come as a huge surprise that Kanye West's film Jesus Is King banked big at the box office during its opening weekend. According to Variety, the film pulled in $1 million, and that's before showings are rolled out to a larger market.
The 30-minute short dropped last Friday, October 25, shortly before his album of the same name finally landed on streaming platforms. Over the weekend it took $1.03 million globally, taken from 372 IMAX theaters in North America ($862,000) and 68 international venues ($175,000).
So far Jesus Is King has streamed in 12 markets but this is only the first leg of the IMAX tour. Apparently the film will screen in additional locations from November 8.
Megan Colligan, president of Imax Entertainment told Variety, “We saw an opportunity to create a cultural moment with a visionary artist in a way that expands the Imax brand, while surprising audiences and experimenting with what we can bring to our platform beyond blockbusters.”
The movie was directed by Nick Knight and delivers rare insight into Kanye's gospel experience inside James Turrell's Roden Crater.