Johan Lindeberg announced this week that he would be leaving BLK DNM, the denim brand that he founded in 2010. The former Diesel marketing director left the brand in 1996 to form his own brand entitled J.Lindeberg, creating some of the first designer golfwear in the market. BLK DNM was founded in 2010 and operates two flagship stores, one in New York City and one in Stockholm, and is stocked at some of the best retailers around the globe. The brand has become known for its distinct New York City look, made up of denim and leather jackets. The designer told WWD: “It’s now time for the next chapter of the brand, which will be taken forward by people that can identify with [its] new attitude towards life and expression.” Lindeberg intends to focus on his passions of photography and filmmaking in the future, something that he has been focusing on quite a bit already as creative director BLK DNM. He will be exiting the brand after the Fall 2015 collection.