Los Angeles-based designer John Elliott took the West Coast to the East Coast for his Spring/Summer 2019 collection. Held at the Pier 62 Skatepark, the hot weather didn’t deter showgoers like Justin Bieber, Hailey Baldwin, Pete Davidson, Kevin Love, nor LeBron James—who showed up in an early pair of the UNDERCOVER x Nike React Element 87s.
The collection, titled “LOS ANGELES,” doesn’t just pay homage to the quintessentially casual style of the city over the years, but it marks the beginning of a new partnership with LA. The label announced “a long-term partnership with the city of Los Angeles” on its Instagram a few days ago, replete with an image of an empty bowl, tying into the skate park setting of the NYC show.
Last season, Elliott’s longtime partnership with Nike meant that the AW2018 show also doubled as a chance for the Swoosh to show off some upcoming silhouettes. The M2K Tekno—a more modern rendition of the Air Monarch—was revealed to the world and caught sneakerheads by surprise. A new women’s silhouette debuted on the runway, a purple Nike Blazer given the “1 Reimagined” treatment dubbed the “Rebel” Blazer.
For SS19, Elliott showed several looks with his latest collaboration with Nike and LeBron James, the Icon sneaker. The mid-top was shown in some familiar colorways that highlight the translucent upper. As for the clothes, they ranged from the military-inspired, utilitarian sportswear staples that the label is known for, with new patterns and color stories.
Bright neon oranges, floral patterns, and tie-dye treatments lend themselves well to a story about Los Angeles, and washed denim vests and distressed electric blue motorcycle jackets similarly channel the city’s penchant for good jeans. After all, LA remains a bustling American denim capital for both manufacturing and design.
Amongst the models, Harlem-born artist Sheck Wes embodied that spirit of classic LA style, clad in a yellow floral shirt and distressed light washed denim styled with a new rendition of Elliott’s Suicoke collaboration. It was a subtle way of acknowledging the collection’s NY-LA inspiration.
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