Just in time for the kick-off of Coachella, celebrity tattoo artist JonBoy has introduced his first signature product line with Shopify-powered mobile sales app Frenzy dubbed “JonBoy’s Desert” capsule.
Encompassing seven pieces, consisting of a lighter, biker shorts, long sleeve T-shirt, windbreaker, face mask, fanny pack, and bandana — the range showcases his identifiable tattoo artistry while taking inspiration from the music festival culture. Desert-themed elements are seen throughout the line including Old English typography and tribal motifs, which are iconic in tattoo history and meaningful in JonBoy’s tattoo practice.
Further reflecting his fascination for ’80s and ’90s fashion, it’s also worth noting that each bandana sold will feature a custom hand-drawn tattoo from JonBoy, retailing at $100 USD, while pricing for the collection starts at $5 USD.
You can purchase the entire unisex range on Frenzy now.