New grooming brand Journeymen want to revolutionize the way we think about deodorant with a unique new line using only natural ingredients and modern scents.

During a conversation between two friends, founders Brandon Rich and Sean Donovan, it was revealed that one of them had been accused of smelling like cheap drug-store deodorant. This inspired them to transform the overlooked grooming staple found in every man's bathroom and start their own brand, Journeymen.

The two products currently in the line – a deodorant stick and spray – use modern fragrances distilled from natural ingredients and simple formulas, and offer a subtle yet masculine feel.

To look as good as you smell, check out Tailor & Spruce’s premium grooming kit.