JOYRICH teams up with Coca-Cola for the second time to create a series of wearable Coke billboards.
Three key elements make up the winterwear line: faux fur, denim and as you'd expect, the Coke logo, which is emblazoned on varsity jackets, hoodies, jeans, jackets, caps and bags.
The collection is bold, visually powerful and no doubt iconic, but should only be worn if you're comfortable with people shoving quarters in your nose because they've mistaken you for a mobile vending machine.
The JOYRICH x Coca-Cola FW15 collection is available from JOYRICH, both in-store and online.
This collaboration gives us flashbacks to Jeremy Scott's McDonald's-inspired Moschino line, which you can check out here.