Today designer Don C gives us a first look at his new seasonal Just Don RTW collection, debuting via online luxury retailer Moda Operandi Man. Prior to a widespread launch, the assortment will be available to global customers for pre-order through a limited-run trunk show.
The Just Don SS19 collection draws inspiration from classic sports Americana, reinterpreted through a luxury streetwear point of view. “The inspiration behind the collection is always sport. My brand’s DNA is based within luxury, sport, heritage and fashion,” says Don C. “I approached my inaugural collection as if it were a sports league, and in a sports league you need teams. So we started with four teams and categorized these as The Jungle, Team X, The Sound and Islanders.”
Each team then points to a different influence on Don’s designs. The Jungle references the animal kingdom in texture, color, and print, including classic camouflage and jungle motifs. Team X is representative of a future where robots are the new athletes. The Sound is a nod to vintage music, as Don has recreated the energy of the birth of modern music and radio. Lastly, Team Islanders are dressed in aloha prints with sport references, shark mascots, and utility outerwear, making them the team of the tropics.
“I appreciate that now every subculture is accepting every other subculture,” Don C adds. “I really want to cross-pollinate style, fashion and sport. These things connect people. I based this collection on these principles.”
Again, Don C has partnered with Moda Operandi Man for this particular launch. In speaking on the partnership, Don says, “It felt organic and natural and makes sense for my brand. I know that my collection is going to be a good look, and Moda is going to be a good look for me. I really appreciate how Moda Operandi captured the vision of the collection editorially, and I hope people appreciate what we deliver for the season. I think we’re both on the cusp of something really groundbreaking; It’s a changeover in the guard in fashion and I’m happy to play a small role in that.”
Don C’s Just Don RTW trunk show takes place September 25 through September 30. Prices start at $300.
For more style, be sure to check out Supreme and Nike’s cozy FW18 capsule.