Taylor Swift has shared her disappointment about the acquisition of Scott Borchetta’s Big Machine Label Group by Scooter Braun's Ithaca Holdings. The move essentially means that Braun will own her masters and the “Calm Down” singer is not happy about it.
Braun manages Justin Bieber, Ariana Grande, and Demi Lovato. According to a recent Tumblr post, Swift believes the acquisition “stripped me of my life’s work, that I wasn’t given an opportunity to buy.” She explained that “Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.”
In his own response post, Braun clarified that shareholders (including Swift's father) were first alerted on Thursday, June 20th for an official shareholder’s call scheduled for Tuesday, June 25th to go over the deal before the June 28 vote which ended in a 2/3 majority in favor of the acquisition.
Swift has also accused Braun of “incessant manipulative bullying” over the course of “years.” She cited Bieber and Kanye West as figures Braun has mobilized against her during the phone call controversy involving Kim Kardashian.
Many of Braun's clients have come to his defense since Swift posted on Tumblr. Bieber initially posted an image with himself, Braun and Kanye West, with the notation “This is Scooter Braun, bullying me on social media when I was at my lowest point. He’s about to own all the music I ever made.” He then posted the following image with a caption that asked, “What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter.”
Braun's wife also weighed in.
According to JustJared Demi Lovato also shared her support for her new manager, sharing the following message on her Instagram story; “I have dealt with bad people in this industry and Scooter is not one of them. He’s a good man. Personally, I’m grateful he came into my life when he did. Please stop ‘dragging’ people or bullying them. There’s enough hate in this world as it is.”
Todrick Hall who co-starred in “Calm Down” was not having Lovato's defense.
Halsey also seemed in favor or Swift owning her own masters.