Classic sneaker brand K-Swiss taps the talents of Diplo for their latest campaign, appropriately titled "The Board." At the heart of the new initiative is a message of inspiration and leadership, set to be taken over by the next generation of young entrepreneurs. The appointment of the American musician is a nod to the brand’s founders, two entrepreneurs who moved to California in 1966 growing the global brand from a tennis shoe, the K-Swiss Classic.

As part of "The Board," Diplo will serve as the director of a 100-person board comprised of creative and connected individuals who will work on tasks that K-Swiss will implement to bring the brand back to its former glory. Check out the video below for more information and look for ‘The Board’ application period to open online at board.kswiss.com.

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