Their talk begins with West praising Oliver for his work with Helmut Lang, as he insists that of his generation of designers, he [Oliver] is the strongest.
“When I saw it coming, it read to me that you had become the creative director of Helmut Lang — and it read to other people that way, too. And it felt right, and it felt deserved,” West said. “The reason I’m on the phone with you right now is that of our generation of designers, you are the strongest of all of us. Of this entire crew that came up around the same time, you are the most deserving of one of these positions.”
Kanye then went on to reveal that he pushed to be the creative director of adidas. For reference, ‘Ye has been with the Three Stripes dating back to 2013.
“It’s interesting to me when you get these situations, because, like, I’ve been fighting and struggling and arguing and talking and having conversation after conversation about being the creative director of adidas,” he disclosed, before adding, “It’s just fucking obvious, right?”
Oliver agreed, as Kanye reverted back to discussing Shayne and Helmut Lang.
“So when you went and did the Helmut Lang thing, it was super interesting that it was a one-off, because if you were really there, I would be going to Helmut Lang stores on the weekends to experience your art and your point of view,” West proclaimed.
West then told Oliver that he is eager for a Hood By Air comeback, to which Oliver responded, “The marvel of HBA is that we never really had a backer backer. We always did it on our own, and we had people who would come in almost on a licensing thing where they would say, ‘Let me drop this, and I’ll take this percent off the sales or whatever.’ That’s happened maybe a couple of times.”
“It was an insane ride and we felt like we wanted to elevate to the next level,” he added. “Then we began a partnership with New Guards Group in Italy, and that was only a temporary situation. That was around the time that I came back to New York to do the show in fall 2016, I believe, and then that was our last season. After that, we kinda had to come back to be on our own. That was when the question came up: ‘Why am I doing this?'”
To read the entire conversation between Kanye West and Shayne Oliver, head on over to Interview.