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Kanye West Surprised Fans at the adidas Originals London Store by Presenting the YEEZY BOOST 350

Words By Brian Farmer
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Much like with his first adidas release, today Kanye West surprised fans at the adidas Originals Fouberts Place store by making an impromptu appearance to personally present some of the first YEEZY BOOST 350s in the UK. Launching globally today, the trainer features an upper composed entirely of adidas’s Primeknit: a material developed using the latest digital engineering methods to fit like a second skin. The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition of creating a clean, modern, effortless template for footwear and apparel.

To see more of Kanye's recent projects, be sure to check out the book he recently designed for his pastor.

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