Karl Lagerfeld is adding to his long list of creative projects by branching out into hospitality to launch a chain of nightclubs and hotels.
The Chanel and Fendi creative director is building his own international brand – Karl Lagerfeld Hotels & Resorts – under a long-term licensing deal with Brandmark Collective BV, reports WWD. The corporation will include hotels, residential properties, restaurants and private nightclubs, all of which will presumably feature the designer's signature aesthetic.
Lagerfeld has previously redesigned the swimming pool at the Hotel Metropole Monte-Carlo, and was also asked to add a dash of his style to 270-room hotel in Macau. Now it appears the iconic designer wants to have full creative control.
The announcement marks a second surprise venture in a matter of months, after Lagerfeld revealed a collection of wedding rings earlier in the year. Both of those projects will now sit alongside designing clothes, handbags and accessories for Chanel, Fendi and his own label, not to mention his artistic endeavors, photography projects and other graphic design work.
Many other illustrious fashion houses have branched out into the hotel business, including Versace, Armani, and Bulgari — see some of the best ones here.