Reebok taps Compton-bred emcee Kendrick Lamar for a brand new iteration of their Ventilator silhouette. The tonal shoe comes in an off-white "Paperwhite" suede upper complete with Lamar's signature woven on the tongue. Nods to the West Coast's notorious gang culture are hinted on the sneaker's heel, which features contrasting red and blue themes on each side, sat next to each other in unity.

For more on the hip-hop artist, check out our latest op-ed on why Kendrick Lamar has done more for young African Americans than Fox News ever will.

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