KENZO / Campbell Addy
14 more
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy
KENZO / Campbell Addy

Ahead of tomorrow’s launch, KENZO gives us a look at the fourth installment from its La Collection Memento. For this particular campaign, photographer Campbell Addy captured a number of Parisian artists and creators in a staged, oversized fruit market, complete with baskets, knot bags and giant tomatoes.

La Collection Memento N°4 draws on experiences from KENZO founder Kenzo Takada, focusing on some of the house’s most vivid and diverse prints and graphics. At the core, the collection celebrates Takada’s fun and whimsical side, in addition to his love of food and entertaining.

The fourth La Collection Memento includes cotton garments detailed with hyper real tomatoes in red or yellow, a nod to KENZO’s Spring/Summer 1992 men’s collection in which the designs first appeared. These graphics are now featured on shirts and shorts for men, and short-sleeve archival smock dresses and mesh shirts for women.

The new assortment also sees the tiger showcased in a multitude of expressions, a symbol of strength and power. Airbrushed tigers are then found on T-shirts, sweaters and shirts in cotton poplin for men and women. KENZO’s all-new “running tiger” motif takes over shirts and shorts, accented in gold and burgundy hues. Furthermore, the familiar “jumping tiger” is printed on the house’s updated “Jungle” bomber.

Lastly, KENZO utilizes its “K” motif on bi-colored skirts and dresses.

Scroll through the gallery above to get a feel for KENZO’s La Collection Memento N°4, which releases in stores and online tomorrow, February 28.

Not NYC, not LA.

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