After the recent controversy that followed the announcement of her brand Kimono Solutionwear, Kim Kardashian has spoken to the Wall Street Journal‘s magazine about her decision to use a brand name that generated such furor, saying her intentions were innocent.
Last month, Kardashian announced plans to launch Kimono, but given the cultural and historical significance of the kimono as a traditional Japanese garment, Kardashian’s decision to file trademarks associated with “Kimono” generated a substantial backlash. Many voiced their displeasure online, with the hashtag #KimOhNo taking off online and even the Mayor of Kyoto urging a rethink.
Speaking to WSJ. magazine, Kardashian said, “You would think we would have obviously thought it through a little bit deeper. I’m the first person to say, ‘Okay, of course, I can’t believe we didn’t think of this.’ I obviously had really innocent intentions. But, let’s listen. And I want to really listen. And I want to really take it all in.”
She also noted her and husband Kanye West’s love of Japan and its culture. “I do love Japan,” she said. “My husband was in Japan when all of this was happening. It’s a place that we love and go to. I have such respect.”
In the immediate wake of the backlash, Kardashian told The New York Times that while she understood the significance of the kimono in Japanese culture, she had no plans to change the name of the brand. Soon after, she revised her position and announced new plans to launch Kimono Solutionwear under a different brand name.
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