Kim Kardashian attends the Balenciaga show as part of the Paris Fashion Week
Getty Images / Pierre Suu

Kim Kardashian announced that she will donate a portion of proceeds from her SKIMS shapewear line toward the coronavirus fight. However, now people are calling out the mogul for promoting her brand amidst a global pandemic.

Yesterday, the reality star revealed on Instagram that she will donate 20 percent of profits from her SKIMS Cotton Collection to Baby2Baby, an organization that is providing relief for children living in poverty. Following her announcement, many fans on social media berated Kardashian for seemingly profiting off a pandemic, with many claiming her contribution is more self-serving than generous.

Scroll down to see how people are reacting to Kim Kardashian’s announcement.