KITH have had more collaborators over the years than almost anyone else in the game. Now, for its latest collab, the NYC brand and retailer is set to team up with naval breakfast legend, Cap'n Crunch.

So far, KITH is being super secretive about the new partnership, but what we do know is that it's a lifestyle-driven collaboration between KITH Treats –New York's first cereal bar– and the legendary cereal brand, blending the delicious taste of Cap'n Crunch with KITH's heightened sense for spatial design.

The brand has also made three animated 15-second commercials featuring the Captain, who in this instance is known as Cap'n KITH, in addition to a full 60-second ad featuring KITH head honcho, Ronnie Fieg, alongside the Cap'n.

Check out KITH women's very first activewear capsule collection.

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