Brand: KITH x Coca-Cola x Converse

Model: Chuck Taylor ’70s

Key Features: The pair, previously reserved for friends and family in 2017, features a washed blue denim upper with white Coca-Cola embroidery across the sides and back of the heel, as well as a co-branded insole and removable KITH-branded patch. An all-white midsole, save for red KITH and Converse branding, and a green outsole complete the look.

Release Date: August 9

Price: TBC (likely $150)

Buy: All KITH shops at

Editor’s Notes: After KITH founder Ronnie Fieg revealed that the friends and family KITH x Coca-Cola x Converse Chuck 70s from two years ago will be released as part of this year’s collaborative collection, the NYC retailer has shared detailed release information on its blog. The co-branded sneaker, which was initially available at KITH’s Hawaii pop-up on August 2, will be released on August 9 at all KITH shops and online.

Fieg and KITH have worked with Coca-Cola on a number of co-branded collections since 2016. This year’s collection takes inspiration from Hawaii and comprises co-branded Coke bottles, a range of apparel, and the Chucks pictured above.

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