Model: Chuck Taylor ’70s
Key Features: The pair, previously reserved for friends and family in 2017, features a washed blue denim upper with white Coca-Cola embroidery across the sides and back of the heel, as well as a co-branded insole and removable KITH-branded patch. An all-white midsole, save for red KITH and Converse branding, and a green outsole complete the look.
Release Date: August 9
Price: TBC (likely $150)
Buy: All KITH shops at KITH.com
Editor’s Notes: After KITH founder Ronnie Fieg revealed that the friends and family KITH x Coca-Cola x Converse Chuck 70s from two years ago will be released as part of this year’s collaborative collection, the NYC retailer has shared detailed release information on its blog. The co-branded sneaker, which was initially available at KITH’s Hawaii pop-up on August 2, will be released on August 9 at all KITH shops and online.
Fieg and KITH have worked with Coca-Cola on a number of co-branded collections since 2016. This year’s collection takes inspiration from Hawaii and comprises co-branded Coke bottles, a range of apparel, and the Chucks pictured above.
To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.