Ronnie Fieg opened his first KITH outpost in Brooklyn eight years ago. Fast forward and there are now seven such stores across the United States. This week Fieg announces the opening of KITH’s eighth location, as he has partnered with Selfridges to bring KITH to London.

KITH London will serves as KITH’s first international store and the company’s third shop-in-shop concept. The custom-built space is designed by Snarkitecture, and it will also include a KITH Treats location.

“There’s no other retailer/team that I felt could help us bring our signature shopping experience across the pond for the first time, and I’m thankful for their trust to make this dream a reality,” Fieg says.

You can look forward to the KITH Shop at Selfridges opening its doors on April 5.

Not NYC, not LA.

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