Mainstay streetwear retailer KITH is back with a fresh collaboration, initially previewed by the shop’s founder Ronnie Fieg. Following the teaser, Fieg returns to deliver the full lookbook and release details for the collection with Russell Athletic.
In the caption for the first preview, Fieg explains that the project took root in a nostalgic appreciation for retro athletics, which manifested in a 96-piece collection featuring 24 different colorways of a “heavyweight 14oz dry fleece with a super plush reverse side, custom developed in the US.”
The collaborative capsule showcases four original Russell Athletic silhouettes, including a hoodie, crewneck, T-shirt and short. Each style is then offered in four shades of six different colors of red, orange, yellow, green, blue and black with over-dyed, OG, pastel and vintage shades. The color selection derives from vintage Russell catalogs that once featured a large grid of color swatches to show customers the available colorways.
Each of KITH’s four flagships has been awarded its own color shade category, with SoHo receiving a reverse patchwork design with a new co-branded variation of Russell’s iconic R patch. KITH Brooklyn gets OG colors as Brooklyn is KITH’s original store, while pastel colors are designed for Miami, in addition to special chenille and flocked logo applications. Lastly, KITH LA’s vintage color story is a nod to Los Angeles being the mecca for vintage shopping. These pieces note mild distressing to mimic a worn look. In addition to the four KITH locations, Bergdorf Goodman will offer the pastel colorways, and Hirshleifers will sell the vintage colorways.
The release of KITH x Russell Athletic coincides with the opening of KITH’s first international outpost in Selfridges. Because of this, KITH London will be the only store to launch the entire collection, aside from KITH.com.
KITH and Russell Athletic’s collaborative collection releases Friday, April 5 at all KITH shops and online at 11 a.m. EST.