KITH‘s Ronnie Fieg has been revealing locations around New York City where customers can enjoy a KITH x Versace experience during New York Fashion Week. The two brands’ new clothing collaboration was revealed earlier this week, modeled by Bella Hadid and Lucky Blue Smith.
On Instagram, Fieg wrote, “I wanted to work with my favorite iconic establishments around NYC and invite people to enjoy the best New York City has to offer through a Kith x Versace lens.” The four partner businesses chosen were Sadelle’s, Cha Cha Matcha, Dean & DeLuca, and one more that is still TBC.
At restaurant Sadelle’s, the menus, servers’ uniforms, and lox wrap were all given a KITH x Versace redesign, with the experience finishing on Sunday, February 10.
The second establishment is Fieg’s “daily go-to,” Cha Cha Matcha. The hot and cold cups and cup sleeves have received a new design featuring KITH x Versace monogram print, and there’s even a powder stencil for the drinks themselves. All NYC Cha Cha Matcha locations will have the cups until Friday, February 15.
The third partnership is Dean & DeLuca, where Fieg has redesigned the stores’ iconic white bag, marking the very first time the bag has ever been rebranded. Fans can pick up the collab until Friday, February 15.
Check back for information about the last collaboration as soon as it is revealed.