For those living in German capital Berlin, keep your eyes peeled for the city’s latest fashion and design store, KNOK Store.
Initially founded as an e-commerce platform in 2016, founders Haelen Kim and Inti Castellazzi have leveled up KNOK’s east-meets-west ethos in the form of the KNOK Store, which will house carefully selected Korean clothing brands, cosmetics, and household goods.
Opening tomorrow in Berlin’s Kreuzberg district, the store and its neon displays recall the boutiques that line Seoul’s Apgujeong and Mapo neighborhoods, bringing a bit of Gangnam style (yeah, it’s actually a place) to the European market.
“We want to show a snapshot of today’s Seoul, other than kimchi and K-pop,” says Kim. “There’s so much happening in regard to style, design, architecture, and the tech industry. We wish to show that with KNOK Store, which is the only Korean concept store in Europe at the moment.”
The store’s aesthetics are simple and minimal: concrete floors meet pinewood elements, decorated sparsely with lights and plants, and plenty of natural light from outside. Inside, shoppers can expect pieces from South Korean and Korean-influenced labels such as NouNou, Stereo Vinyls, RAWROW, among others.
The new retailer will also host exhibitions by Korean artists, in addition to a café corner and terrace. KNOK Store’s grand opening is tomorrow, Thursday, June 28. Check out the images above and peep the address below.
Let us know in the comments if you plan to swing by.
In other news, Lazy Oaf & Sailey partner on a convenience store-inspired capsule. Details here.