Lonzo Ball, the Laker's second overall pick in this year's draft, makes waves wherever he goes — and not just because of how good he is on the court.
His decision to forgo signing a sneaker deal with established brands like adidas or Nike and instead signing with his family's Big Baller Brand was controversial, to say the least.
Now leading the Lakers in his $495 signature ZO2 sneakers, Ball has caught the attention of NBA legend Kobe Bryant. The Black Mamba sat down with CNBC to discuss Ball's decision to create his own shoe and what he thinks the successor to his Laker's throne needs to do to challenge the big retailers.
Watch what Kobe had to say in full above and then check out how Drake and Travis Scott reacted to Lil B being attacked.