In celebration of the launch of MIX by Sprite Tropic Berry, a new beverage available exclusively at McDonald’s, McDonald’s and Sprite have partnered with Ventura, California rapper KYLE for a coinciding song and video takeover.
“That’s The MIX,” which incorporates Mickey D’s signature “I’m Lovin’ It” jingle, was written by KYLE, alongside Justin Howze, thus featuring production from superbrick. The coinciding video for the track then stars the 25-year-old hip-hop artist, accompanied by a group of background dancers.
In addition to the beverage, fans in Atlanta, Chicago, Los Angeles, and New York can visit participating McDonald’s locations today, May 25, to take advantage of a complementary capsule collection by streetwear designer Joe Freshgoods, featuring a wool-and-leather varsity jacket, long-sleeve T-shirt, short-sleeve T-shirt, socks, and more.
For more on the MIX campaign, follow here.
Now, be sure to brush up on KYLE’s recently released debut album, ‘Light of Mine.’