Unless you've been hiding under a rock of late, you'll be aware that last week an unlikely competitor — a picture of an egg — bagged the accolade of most-liked picture on Instagram, knocking Jenner's baby arrival announcement off top spot.
The internet, unsurprisingly, couldn't resist turning our new oval overlord into a meme.
On hitting 25 million likes, the egg thanked its fans for their support, adding, "What a time to be alive." But that was just the start. Now at 44 million likes and counting, the egg's success has prompted everyone to bask in the sea of ridiculousness we call life online in 2019 — check out some of the best egg-inspired reactions below.
Trevor Noah came through with the puns
As did Miley Cyrus
'Game of Thrones' author George R.R. Martin showed off his famous egg
Some roasted Jenner
While others wondered how momager Kris Jenner was handling the news
An egg winning the internet is already 2019 in a nutshell
The egg does its bit for society
In other news, Kanye West is giving $10 million to an extinct volcano art project.