kylie jenner coke bodega ad kendall jenner
Getty Images / MediaPunch/Bauer-Griffin

Yesterday, Kendall Jenner stopped by a New York bodega to pick up a can of Orange Vanilla Coke, Coca-Cola’s first new flavor in more than a decade, wearing a tangerine ’90s-style dress that had many applauding her glamorous street style. However, while Jenner looked great, Diet Prada has now suggested the whole thing was an elaborate ad.

Hinting that Jenner might have transitioned to another sponsored beverage gig after her infamous Pepsi ad a few years ago, Diet Prada pointed out how similar the model’s dress is to the new flavor’s design.

“Surely enough, images of her with the beverage were soon splashed over the web,” Diet Prada’s Instagram post reads. “Was this color harmony a coincidence or have Jenner and Coca-Cola been scheming to skirt around the FTC’s social media advertising guidelines?”

FTC practices state that, should a post be sponsored in any way, it must include an #ad or #sponsored hashtag in the first three lines of the description, making it clear to audiences that an influencer is being compensated for their promotional work. Jenner’s ’fit post on Instagram (below), however, lacked any of that.

On this episode of The Dropcast, we are joined by activist and educator DeRay Mckesson who schools us on some history of black and gay activism.

News Editor