Lacoste / Craig McDean
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Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean
Lacoste / Craig McDean

Brand: Lacoste

Season: SS19

Key Pieces: Polos, sports pants and matching jackets, technical jersey shorts, bucket hats.

Editor’s Notes: For SS19, Lacoste focuses on gender neutrality to reveal a genuine link between the male and female wardrobes. Shot by Craig McDean, above we showcase the lookbook for the label’s new seasonal collection.

At the core, Lacoste merges its tennis DNA with the streetwear universe of the ’90s to present a unique take on “sportcore” style. The SS19 array then boasts a variety of both timeless pieces as well as seasonal styles.

Central to the collection is the polo shirt, a unisex sportswear icon, paired with logo sports pants and matching jackets. Worn by men and women, the men’s suit easily transforms into a pants and blazer outfit for the ladies. From there we see oversized polos worn with a long pleated skirt or with technical jersey shorts.

Lacoste’s SS19 accessories then include bucket hats, retro aviator sunglasses, and white canvas sneakers, just to name a few.

In other style news, here’s what industry insiders thought of Gucci’s colorful SS19 collection.

Not NYC, not LA.

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