Good evening, and welcome to the Lacoste Weather Watch.
The outlook for this season predicts a strong chance of retro-inspired colourways, infused with a scattering of sleek lines and premium suede uppers.
Designed with a woven mesh, the Storm 96 Lo silhouette receives a blustery makeover in 12 vibrant colourways. With a lengthy tennis heritage, Lacoste remains true to their comfort-inspired roots, fusing sporty elegance with retro-themed flair.
Let’s throw to our news team who are currently live in the field for a little background information on where the Storm 96 Lo came from…
Breaking news, this Storm is stronger than we thought!
The effortlessly built-up aesthetic that defined 90s footwear has come full circle. Inspired by the archive Storm 96 OG, Lacoste’s first running shoe released in 1996, the Storm 96 Lo evokes intense feelings of nostalgia with a striking shape and wild amalgamation of colour and texture. Incorporating Lacoste’s signature traits – lightweight function and adaptability, the Storm 96 Lo oozes authenticity with archive detailing and a lightweight distinctive outsole moves the style forward.
Ok, we’re experiencing some technical difficulties… Let’s head back to the studio for more info.
As the week goes on, prepare for torrential retro-styling and extreme versatility. Early reports suggest that the Storm 96 Lo works perfectly with Lacoste’s bold colour-blocked aesthetic. The perfect style partners, relaxed sport elegance never looked so easy.
With impactful style winds of up to 80mph on the horizon, the archive style is made instantly modern, thanks to its dynamic silhouette, that will easily complement a myriad of fits.
So, lock your windows; close your doors, the Storm 96 Lo promises to be a silhouette to remember.
Tune in to lacoste.com for more info!
- Photographer: Julien Tell
- Creative Director: Dan Hart-Davies
- Light: Robert Wisniewski
- Retouch: José Cuevas
- Styling: Greta Tettamanzi
- HMU: Jana Kalgajeva
- Graphics: Emma Damiani
- Production: Mara Leibrock
- Project Manager: Marcus Ludwig