Independent Copenhagen-based design studio LARSEN & ERIKSEN has teamed up with Danish graphic artist Mads Jakob Poulsen and his New York-based design studio for a limited edition collection of watches. At the core, the wristwear explores new ways to visually represent time.
“We wanted to break free from the rules of conventional watch design, so we teamed up with Mads who we believe is one of the best graphic artists out there. He shares our Danish design heritage but aces the distinct visual language of typography,” says Jeppe Larsen of LARSEN & ERIKSEN.
Referred to as “Numbers,” the collection of watches consists of three designs, signifying three representations of time. Each style is meant to bridge the juncture between time and written language.
“I wanted to create a playful yet iconic watch that looks familiar and new at the same time, making you take an extra glance at this everyday object,” Poulsen explains. “By not only adding, but also subtracting, elements from the classic watch face, we end up with three super minimal watches exuding personality and distinctiveness inspired by subtle metaphors from real life. ”
The first watch focuses on perspective and distance, while the second showcases numbers that are usually left out. The third iteration offers both textual coherence and breathing space.
You can find this unique collection of watches from LARSEN & ERIKSEN and Mads Jakob Poulsen’s Poulsen Projects available online and at select global retailers including Tate Modern in London, MoMA in San Francisco, Danish Architecture Center in Copenhagen, Apartmental in Shanghai, Institute of Contemporary Art in Boston, and Syoutikubai in Osaka. Only 123 units of each watch has been produced, as each is individually numbered.
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