LaVar Ball, Big Baller Brand CEO, continues taking steps to place his family‘s imprint on the market and media. With LaVar’s flair for theatrics, and his sons’ talent at his disposal, the collective has no doubt been making an abundance of noise as of late, ranging from pricey sneakers and apparel to more questionable actions like pulling LaMelo and LiAngelo from their schools to play overseas in Lithuania.

Wednesday, LaVar officially announced the Junior Basketball Association (JBA). The league will reportedly pay top high school prospects in America up to $10,000 USD per month, ultimately serving as an alternative to the NCAA and the eight-month rule that requires players to attend college before entering the NBA draft. The league will be designated for high school athletes who have graduated but don’t want to play collegiately.

Ball is aiming to have 80 players make up the Junior Basketball Association, with pay ranging from $3,000 USD to $10,000 USD per month. He hopes to have ten teams play at NBA arenas in Los Angeles, Dallas, Brooklyn and Atlanta.

“Getting these players is going to be easy,” Ball told ESPN. “This is giving guys a chance to get a jump start on their career, to be seen by pro scouts, and we’re going to pay them because someone has to pay these kids.”

The JBA logo will seemingly be an image of LA Laker and eldest Ball son, Lonzo, dunking. Due to the BBB sponsorship, all on-court gear will expectantly be Big Baller Brand.

This game-changing development by the Ball family could potentially alter the way players are drafted into the NBA. Although there is still a lot of work to be done before the official launch of the league, it’s safe to say this may be LaVar’s biggest move yet. At this point, it truly is BBB versus the world, starting with the NCAA.

In related news, Nike has brought back its hilarious Kobe Bryant and LeBron James puppet commercials.

Not NYC, not LA.

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