Big LeBron James has never been afraid to shed a tear, and now we can witness the spectacle in glorious 3D, courtesy of Intel.
Set to air on Saturday during the NCAA Final Four match-ups, the tech giant's latest commercial sees James breaking down after landing a game-winning shot. As the star goes to celebrate with his teammates, a rather disturbing image of a crying baby is superimposed on his face.
The 30-second spot highlights the company's new replay system, which it says utilizes 28 different cameras. Michael Phelps and Tom Brady have also signed on to promote the technology.
Watch the early preview above, and look out for it airing this weekend.
Now watch a trailer for season four of Silicon Valley.